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You already have EVERYTHING YOU NEED to become the woman you want to be. 

It's time to stop believing you don't.



Reclaim Your Narrative


Freely Live Outside Walls
of limiting thoughts and beliefs 


You are known to be high achieving. You've "climbed the ladder and checked all the boxes".


People often say "nothing ever seems to bother" you.


You’re that one friend that everybody else seeks advice from.


You appear confident and you're known as someone who get's "ISH" done..."a hustler" ... a "bad-ass". On some level you know and believe these things to be true…




For some reason, you still feel like you’re “not good enough”.


Sometimes, you “feel sort of directionless" or like you’re "just kind of going through the motions of life but not really living". 


Instead of feeling POWERFUL, you often feel “POWERLESS”.


You’re embarrassed to admit that you “secretly battle low confidence, insecurity, anxiety, and feel like an IMPOSTER on most days”.


With Identity outside of your role at work… or outside of your role in the family. 

Internally, you are CONSTANTLY AT WAR because you’re torn between the identity that others have constructed for you and who you want to become for yourself.

In fact, You’ve "been living for other folks for so long" that it's hard to see yourself in your own dreams.

You want more out of life but you don’t know what “MORE” looks like. And  you low-key feel guilty and selfish for even trying to pursue more. (Probably because there's this nagging voice that keeps telling you "just be grateful for what you have").

 Maybe you're STUCK in the middle of a life transition (wanted or unwanted) and you don't know how to move forward. Now, you are feeling EMOTIONALLY BROKEN, PHYSICALLY DRAINED, or SPIRITUALLY UNSURE and you're wondering


nothing is WRONG with you…


Here's the truth about all that


All of those self-critical thoughts and ideas are coming from internalized messages of social conditioning supported by narratives rooted in PATRIARCHY, SEXISM, AGEISM, RACISM, RELIGION-ism (YEP... I made up a word), GENERATIONAL OR CULTURAL NORMS...

and that means




Those stories have been playing in the background of your life long enough...
 from the messages that compromise your confidence and keep you disconnected

F.L.O.W. is a Curriculum-Based,
Mindset and Empowerment
Group Coaching Experience

For women who are ready to 



Start Creating Intentional Impact in Their Lives without Being Plagued By the Subconscious Narratives That Tell Them They Can't

More Info


is designed to bridge the disconnect between who you are 


who you want to BECOME . 


"It’s been an amazing transformation… It feels like even though it’s been happening slowly, there have been bursts. Recently I noticed that I am feeling it. I mean it is a physical feeling… I’m not carrying all the unnecessary anxiety in my body. I am feeling the lightness in my body".


Non-profit program manager, Tukwila, Washington

What to expect while in F.L.O.W.

Launch Week!

Officially launch into your F.L.O.W. journey by orienting to some key concepts of the program. F.L.O.W. is a MIND-SHIFT experience, and we will spend time laying the groundwork for changes you are about to make in your life.

Phase 2: Investigate

On this part of the journey you get comfortable with CURIOSITY (NOT JUDGMENT) as you learn to become the scientist of YOU.

  • You'll identify thoughts, beliefs, and behaviors that keep you in cycles of emotional or physical stagnation;

  • Analyze the underlying evidence or beliefs that support stagnating responses;

  • And learn to make pivotal decisions based on a value-driven mindset.



Within F.L.O.W. you will learn new concepts, and have opportunities to integrate these concepts into daily practice by completing the assigned thought work (or FLOW-work) that coincides with each lesson. 

There may even be a few mini lessons and additional flow-work sprinkled throughout to help guide you along the journey.

Phase 1: Awareness

Awareness is a first line of defense when dismantling limiting thoughts and beliefs. In this phase you'll get an understanding of where you are by bringing awareness to

  • What your body might be trying to communicate to you through your emotional and physical responses;

  • The values tied to the foundational narratives of your identity;

  • And the vision of who you want to become and the goals you want to achieve.

Phase 3: Realign 

In this phase, you will learn to ​

  • Forgive yourself (and others) for what you didn't know or didn't do;

  • Purge the those parts of your story that no longer moves you forward; and

  • Intentionally replace them with thoughts, behaviors, and words that are aligned with your newly discovered values and how you want to show up in life.

Group Support  



The 12 week F.L.O.W. curriculum is only laying the foundation of your new Empowered Mindset. The REAL work actually begins once the course is over and you begin integrating new mindsets, mantras, and behaviors into your daily life.

This will not be obstacle free (as no journey in life ever is) so as an added support, you will have access to 5 more weeks of Group coaching to aid you in the integration process as you navigate your life experiences.   

“I don’t always like it when Erika calls me out on my shit, but I love how supportive she is when she does it”.



Healthcare Worker, Washington State

What's it like to work with Erika? 

Working with Erika is like...

Introducing...THE SH.E-S.H.E.D. 


The SH.E S.H.E.D. is the 

SISTERHOOD that evolves when 

SHE tells her STORY 

HEALS her heart

EMPOWERS  herself

and DEVELOPS her community. 



And as you start to rewrite some of these narratives of fear and self-doubt that keep you in cycles of unintentional self-sabotaging behaviors, you’re going to NEED a community of sisters to weave their own stories of reclaimed identity and power around you as if to say “We are here. You are not alone. You got this... WE GOT YOU”.


Being enrolled in F.L.O.W automatically makes you a member of the SH.E-S.H.E.D. By making the commitment to show up to each lesson and complete the assigned FLOW-work, you will also have access to private group coaching calls... guest She-Shed story time with different industry experts… intentional journal writing sessions… access to mini lessons on various topics… access to resources and handouts that coincide with each F.L.O.W. lesson... AND you’ll be the first to know about retreats!


Constantly plagued by messages that you "can't do" or you "shouldn't say" or you are "too much" or " not enough"?
In an environment or relationship where you struggle to express yourself in ways that feel authentic to you?
Really passionate about a dream or a creative path, but you're too tired and exhausted by the other roles in your life to pursue it?
Have you been trying to conform to roles and identities that you did not create for yourself? 
Do you feel stuck in a constant cycle of "not speaking up"  that you've forgotten how to use your voice to advocate for yourself? 
Are you READY to reclaim control over how you navigate and show up in life?

If you answered YES or YEP or "OMG THIS IS SOO ME", then F.L.O.W right for you and I am personally inviting you to MEET ME IN THE SH.E S.H.E.D!

It's way past time to start shedding those things that do not move you toward being the most empowered version of yourself!

Being in The SH.E S.H.E.D. with other women on their own personal journeys of evolution gives you the support you need to keep taking steps (whether big or little) towards EMPOWERING yourself to break free of these toxic cycles by helping you...

  • understand where the mind noise is coming from,

  • learn to silence the thoughts that don't move you in the direction of your goals;

  • identify self-sabotaging behaviors that keep you stuck; 

  • and re-establish your confidence and courage so you can start living intentionally on your terms and by your values!

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The Evolutionary Journey of F.L.O.W. Is Unique To Each Person... But You Don't Have To Walk Alone. 

SH.E S.H.E.D. Membership (F.L.O.W. Course + Group Coaching)


  • 12 week F.L.O.W. Course (via Zoom) + Group Coaching support during and after course curriculum is complete. 

  • Access to resources that coincide with F.L.O.W.

  • Access to recorded mini-lesson

  • Access to guest story time zoom calls with various industry experts

  • First to know about retreats


Look, I get it. Sometimes Group Coaching is not feasible and you need some 1:1 attention to guide you through your journey of evolution. You are ready and willing to make the mental, emotional and financial investment in yourself. 

Schedule a VIP COACHING DISCOVERY CALL. Lets assess your needs and create a plan to bring confidence and courage back to your life!

Commonly asked questions about F.L.O.W. 

Is this a replacement for therapy? No. While I am a licensed mental health counselor, being enrolled in F.L.O.W. is not therapy. Coaching and Consulting are not considered Healthcare and will not be reimbursed by insurance companies.

Can you be my Therapist and My Coach? No. I possess a certain set of skills that I will obviously use when supporting clients regardless of the role I play. However, the client/clinician relationship is governed by laws and regulations differently than a client/coach relationship. It is important that I operate with the utmost integrity when it comes to either relationship. Splitting between the two roles, jeopardizes that integrity and puts both myself and the client at risk.

If I schedule a 1:1 coaching session, will that be therapy since it will just be me and you? No. Scheduling 1:1 therapy sessions can only happen if you and I have already established a therapeutic relationship that started with an intake session. An intake session is where I do a deep dive into your full psycho-social history including your family history, trauma history, drug or alcohol history, educational history, abuse history, relationship history… I’m getting in all your business. Scheduling a 1:1 coaching session will involve me leading you through a process of discovery to help you solve a specific problem or stuck point. There is no need for us to go through an extensive history in order for me to help you move beyond your stuck point. The application and discovery call process will help us determine which service will best fit your needs. *PLEASE NOTE: THERAPY IS ONLY AVAILABLE FOR CLIENTS WHO LIVE IN WASHINGTON STATE.

Why Does F.L.O.W. Cost so much? Do me a favor, consider the long term benefits of finally getting off the repetitive cycles of “going through the motions” and not living the life you want. What life changes would you make if you weren’t always second guessing or doubting yourself? Would you start that business? Would you leave a toxic relationship? Would you finally speak your truth instead of playing small to make everybody else happy? What is all that WORTH TO YOU? Here’s the thing, You are the only one who can define the value of living a life intentionally outside limiting beliefs. You are the only one who can determine the value of reclaiming the narrative of your life. You are the only one who can determine how much an investment into your life is worth.  If this opportunity does not reflect a solution that would bring long term value and benefits to your life, then this may not be the investment you want to make at this time.

Erika, I just don’t have time to devote to do the work right now. Let's do a quick time audit. Get a notebook and write down how much time you spent in “back and forth passive communication” this week.   Add in: How much time did you spend scrolling on Instagram, TikTok or watching videos at YouTube University after you got off work or just before bed?  + How much time are you spending doing things that you don’t want to do for people that you don’t even really like?  + How much time you spend not being able to focus on important tasks because you spend so much time thinking about what you “should’ve said” or what you’ll say “next time” your-co-worker or supervisor or partner tries to minimize your value or experience? + Calculate all that and when you’re done, make sure you add about 15% for random procrastination… add about 20% for drive time while you were off doing stuff that was actually somebody else’s responsibility. As a matter of fact, bump that to about 35% and add in all the laundry and cooking and cleaning you’ve been doing while living in a house full of half grown and fully capable humans. Whatever number you end up with, you should probably go ahead and multiply that by 2 because I guarantee you’ve wasted some time second guessing yourself, or trying to navigate your behaviors so you could manage somebody else’s emotions… Here’s the point: Women are notorious for NOT making themselves a priority. We can ALWAYS find a way to convince ourselves that we “don’t have time”. When was the last time you actually took a look at the time you’ve been giving away for free? While in FLOW, We will meet for 1 hour to teach the week's lesson; 1 Hour to mastermind as a group to discuss homework, strategies to overcome obstacles, and share wins with each other. That’s two hours a week, not including the time you devote to completing your F.L.O.W assignments (Assignment time varies per person).  In the words of the Congresswoman Maxine Waters, it’s time for you to start RECLAIMING YOUR TIME. YOU are the only one who can define how much time you are worth, and YOU are the only one who can set the boundary to protect that time.  If you complete a time audit, and you still decide that you are not able to find time to reclaim for yourself, then this may not be the program for you. I have to be honest with you friend, trying to find your F.L.O.W. will require you to WORK and there is most definitely a time commitment to that work.

Erika, This is really personal work and I prefer to do it alone instead of in a group. I totally agree with you. This IS really personal work and when you are enrolled in F.L.O.W. you are DOING this work alone. In fact, nobody can do this work except you! I can’t do it for you and neither can anybody else in the program. Not your mama… not your sister… Nobody can do this work for you. ​No one will be able to identify the subconscious narratives that quietly dictate your navigation of life EXCEPT YOU. No one can save you from toxic cycles of thought and behavior that keeps you from aligning with your values and worth EXCEPT YOU.. ​NOBODY CAN SAVE YOU BUT YOU. That, my friend, is exactly what F.L.O.W. is designed to do. It is designed to help women who are stuck in cycles of stagnation, untangle their identity from years of reinforced messages, thoughts, and behaviors that don’t move them toward their goals so they can rise up and become their own HERO. ​F.L.O.W. is about Empowering you to become that hero that's coming to save YOU!

Erika, If I am going to be doing my own work then what’s the benefit of the group? Because every hero has a wise council or community of other hero’s to lean on for support and collaboration. I designed F.L.O.W. to be a group program so that each participant can have the benefit of ACCOUNTABILITY and SUPPORT. I have found that women who embark upon this journey of change and evolution struggle to find appropriate support. They often hear messages like: “Why are you trying to change things”? “Can’t you just leave well enough alone”? “Stop being selfish”. “Don’t be dramatic”. “You already make a lot of money, so you can’t be that bad off”. “You should just stay where you are. Starting over is too much work”. “If you have to work that hard, then it must not be of God”. ​Women are historically expected to stay quiet and support the systems that they are a part of - even if the system is running them in the ground. ​When women try to exist outside of narratives that were PRESCRIBED for them, they are often gaslit, minimized, made to feel shame or guilt, undervalued, underpaid and in some cases threatened with harm or even killed. F.L.O.W. is designed to be a community of women, embarking on a journey of individual change so that they can FIND THEIR VOICES, LIVE INTENTIONALLY ALIGNED LIVES, AND CREATE BIGGER CHANGE in the lives of their families and communities… and yes even the WORLD.

Have more questions?

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Reclaim Your Narrative
and Start Empowering yourself to Make 
Intentional Impact 
in Your Life, Your Relationships, and Your Communities

Ready to Enroll?

*While Erika Cherry is a Licensed Therapist, Being enrolled in F.L.O.W. is NOT a replacement for therapy. 

Copyright 2022 © | Awaken Wellness, PLLC

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